A clear audience
Start with a shared interest, the local setting and your business goals. Define who you want to reach before deciding what to build.
Sport, leisure & community
Turn a shared passion
into a reason to travel.
Give your audience a place to take part, stay and connect. NBAX Galactic brings architecture, hospitality interiors and destination planning together around the activities and communities that make your location relevant, from skiing and yachting to golf and membership clubs.
Discuss your destination
Build around the people
you want to attract.
Activity and hospitality together
Connect the main activity with accommodation, arrival, places to eat and spaces to gather. For golf and membership clubs, consider the clubhouse, member experience and hospitality offer together. Consider how visitors and staff will use the destination throughout the day.
Reasons to return
Explore repeat visits and use beyond the main season through a focused offer. Test the idea against access, operations, maintenance and your budget.
Relevant experience
Sport, brands and places.
Ski destinations & visitor mobility
Mühlenkopfschanze
Inclined-car cabin design at Mühlenkopfschanze, developed with specialist mobility partners.
Explore the project ↗
Sports brand experiences
Adidas Tubular Lab
A virtual architectural environment for the Adidas Tubular campaign.
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Yachting & waterfront community
Sanya Waterfront
An award-recognised proposal connecting yachting, cultural activity and a mixed-use waterfront.
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Accommodation for Alpine holidays
Alpine Holiday Apartments
A consistent interior identity on a limited budget, with skiing and mountain adventure informing the guest experience.
Explore the project ↗Understand the community,
then shape the place.
Our wider experience includes work with the running community in Kenya and the downhill biking community in Austria. These settings reinforce the importance of a specific audience, an authentic connection to place and hospitality that supports the activity.
For your project, the starting point is the people you want to attract and what will make the destination useful to them. The right mix of facilities, accommodation and social space follows from that understanding.
Tell us about your project ↗Read our destination FAQs ↗