Hotel London
One hotel identity across architecture, interiors and delivery.
- Location
- The World Islands, Dubai, UAE
- Programme
- Hotel, dining, spa & rooftop leisure
- Scale
- 114 keys · 3 F&B venues
- NBAX role
- Architecture, interiors & project management
- Status
- Under construction
Hotel London combines 114 guestrooms with dining, retail, a spa, ballroom and rooftop leisure on Dubai’s World Islands. NBAX’s appointment spans pre-concept through IFC, including architecture, interior design, FF&E, project management and site supervision. The challenge is to coordinate a varied hospitality programme without losing a clear identity or control of the many design interfaces.
A consistent idea across different experiences
Guestroom floors draw on Notting Hill, Mayfair, Shoreditch and Westminster. The curved façade and arrival sequence introduce the narrative before guests reach their rooms. Room planning, shared amenities, furniture and architectural details are developed as parts of the same hotel rather than separate design exercises.
A clear thread from concept to construction
NBAX’s combined appointment supports continuity as decisions pass between client, consultants, suppliers and construction teams. For clients managing several room types and specialist spaces, this experience shows the value of one coordinated design direction and detailed information to carry it forward.