Hotel London is a destination hotel located on one of Dubai’s World Islands, designed to offer guests a unique cultural and spatial experience rooted in the spirit of London.
DESTINATION ARCHITECTURE
THAT MOVES PEOPLE AND MARKETS
Architecture for Resorts and Retreats
You want more than a building.
You want a place people seek out, photograph, and remember.
From ski slopes to waterfronts to city skylines.
Design That Drives Bookings and Value
You need architecture that does more than look good. We help you drive bookings, increase value, and strengthen your brand through purposeful, high-impact design.
Expert Guidance for Complex Locations
You are building in challenging terrain: mountains, islands, remote sites.
We guide you through it with clear design, fast coordination, and one aligned team from start to finish.
a note from the founder
At NBAX, we focus on designing destinations that stand out. From ski resorts and mountain escapes to islands and waterfront properties, each project brings unique technical challenges. Remote sites, extreme climates, and difficult access require creative thinking and resilient solutions.
I believe architecture should spark emotion, tell a story, and support long-term value. Our work is about more than aesthetics. It is about creating places people remember and making bold ideas buildable.
If you’re building with purpose, you’re in the right place.
Nicola C. Beck, Founder
Services
OUR MEDIUMS
At NBAX, we design architecture that frames the vision, interiors that shape the atmosphere, landscapes that ground the experience, and masterplans that give it direction.
Destination Architecture
We design landmark architecture that creates identity, commands presence, and delivers lasting impact across cityscapes, coastlines, and mountain terrain.
Hospitality Interiors
Our interiors reflect character, elevate experience, and carry your story through every detail from guest suites and F&B venues to statement lobbies.
Resort Design
We plan resorts that captivate guests, optimise operations, and maximise returns, turning innovative concepts into signature destinations.
15 +
Years of Experience
20 +
Designers & Engineers
3 +
Continents
1
Mission
Latest PROJECTS & NEWS
Fresh work, big ideas, and the next chapter of the NBAX story.
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Hotel London, The World Islands, Dubai
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NBAX wins Monaco Smart and Sustainable Architecture Award 2022
“The Monaco Smart and Sustainable Architecture Award award recognizes design excellence of smart sustainable marinas and yacht clubs worldwide.”
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Marbella Hotel, The World Islands, Dubai
The Marbella Hotel is a boutique luxury hotel located on the World Islands in Dubai, conceived as a coastal retreat that draws inspiration from the lifestyle, textures, and atmosphere of the Andalusian coast.
Ready to start a new venture with NBAX?
If you’re creating something that needs to stand out, deliver impact, and increase long-term value, we’re ready to help you design it right.