Hotel London is a destination hotel located on one of Dubai’s World Islands, designed to offer guests a unique cultural and spatial experience rooted in the spirit of London.
DESIGN THAT MOVES PEOPLE
A great idea only works if it gets built. On time, on budget, without drama.
Every project begins with a narrative. Because meaning makes architecture memorable and timeless.
Our work drives visibility, brand value, and long term returns because great design should also be a smart investment.
I founded NBAX to do things differently, to put story at the center of design and to work with trailblazers who want to create something unforgettable.
We don’t chase trends. We shape ideas into architecture that’s bold, smart, and built to last. If you’re building with purpose, you’re in the right place.
Nicola Beck, Founder
At NBAX, we design architecture that frames the vision, interiors that shape the atmosphere, landscapes that ground the experience, and masterplans that give it direction.
We design bold, site-specific structures that anchor identity and spark imagination.
Our interiors reflect character, elevate experience, and extend your story into every detail.
From masterplans to microclimates, we shape the spaces between, grounding your project in context and flow.
Years of Experience
Designers & Engineers
Continents
Mission
Fresh work, big ideas, and the next chapter of the NBAX story.
Hotel London is a destination hotel located on one of Dubai’s World Islands, designed to offer guests a unique cultural and spatial experience rooted in the spirit of London.
“The Monaco Smart and Sustainable Architecture Award award recognizes design excellence of smart sustainable marinas and yacht clubs worldwide.”
The Marbella Hotel is a boutique luxury hotel located on the World Islands in Dubai, conceived as a coastal retreat that draws inspiration from the lifestyle, textures, and atmosphere of the Andalusian coast.
If you’re creating something that needs to stand out, deliver impact, and increase long-term value, we’re ready to help you design it right.